Greece confirms its presumption arsenic 1 of the apical luxury tourism destinations worldwide, according to Virtuoso’s caller 2026 Luxe Report, which documents the question trends of affluent travelers from astir the world.
The yearly survey, which gathers information from much than 2,400 question advisors successful the Virtuoso web — including those successful Australia and New Zealand — reveals that Greece ranks 3rd among the astir fashionable destinations worldwide for 2026, down Japan and Italy.
Greece precocious successful luxury getaways and honeymoons
Our state besides stands retired among the astir fashionable honeymoon destinations, ranking 3rd aft Fiji and the Maldives. Greek destinations harvester authenticity, earthy quality and luxurious infrastructure, making them an perfect prime for couples looking for romance, gastronomy and high-quality experiences.
Greece besides maintains its beingness connected the database of apical destinations for solo travelers, wherever it is successful 5th place, down Japan, Italy, Canada and the United Kingdom.
New trends: From slowing down to experiential travel
The Virtuoso study captures important changes successful the behaviour of Australian travelers. Luxury travelers are present choosing less but longer trips, with an accent connected prime and experience.
Adventure tours and expedition cruises are increasing rapidly, portion authenticity and sustainability are playing an progressively important relation successful choices. Avoiding over-touristed areas and turning to smaller, lesser-known destinations qualify caller question habits.
Luxury is being redefined
Australian travelers are investing much successful each trip, seeking retired experiences of privateness and exclusivity: from backstage buyouts and yacht charters to afloat all-inclusive packages with gastronomy, transport and idiosyncratic services.
Wellness question remains a cardinal pillar, with an accent connected semipermanent wellness alternatively than impermanent spa getaways.
Top Destinations for 2026 (Australia – New Zealand)
Global Destinations:
Japan
Italy
Greece
Croatia
Fiji
Emerging Destinations:
Antarctica
Sri Lanka
Norway
Vietnam
Egypt
Cities:
Tokyo
Kyoto
Paris
Barcelona
London
Honeymoons:
Fiji
Maldives
Greece
Italy
Bali
Solo Travel:
Japan
Italy
Canada
United Kingdom
Greece
Overall, Greece confirms that it remains a beardown marque connected the planetary tourism map, with peculiar momentum successful luxury and experiential tourism. Continued concern successful prime services, sustainability and authentic experiences seems to beryllium establishing the state arsenic a apical destination with precocious expectations.
Greek (GR) · 
English (US) ·