Tourism at a turning point

As Greek tourism wraps up 2025 with different historical grounds successful arrivals and travel receipts, it has intelligibly reached a tipping point.

A state with a colonisation of conscionable implicit 10 cardinal inhabitants welcomed implicit 37 cardinal overseas visitors this year, and that is not including those who arrived connected cruise ships oregon backstage yachts, which flooded the Greek seas and shores.

At the aforesaid time, however, problems with water supply, sanitation, sewage management, larboard infrastructure, electricity, parking, traffic congestion and galore much were much than evident successful fashionable destinations but besides successful little crowded ones. Some islands, which were showing such symptoms already successful erstwhile years, such arsenic Mykonos and Santorini, adjacent saw a alteration successful arrivals.

Repeated surveys by the Institute of the Greek Tourism Confederation (INSETE) person shown that the strength of the Greek tourism marque is based connected the inherent consciousness of hospitality and friendliness visitors feel, the facilities and accommodation, a consciousness of information and the nutrient scene, followed by the beaches and landscapes. On the contrary, the elements successful which Greece is astatine a competitory disadvantage are chiefly related to the cognition of destinations and issues such arsenic cleanliness, information, municipality sprawl and the deficiency of variety successful the available activities.

“Greek tourism is astatine a turning point, arsenic the strategies of mature destinations are approaching their limits and caller sources of contention are emerging,” noted a National Bank study past week. For its economists, the transformation of strong request into sustainable economical value and resilience requires an organized effort connected two axes: highlighting of the country’s “hidden treasures” by promoting alternate destinations and, of course, the instrumentality of investments successful basal infrastructure to pre-crisis levels to support up with the tourism concern dynamics, which is 14% higher than earlier 2010.

“This will show our quality arsenic a state to negociate our ain success,” argued the study’s authors.