The case against Booking.com

Hoteliers are successful a caller circular of confrontation with online bookings level Booking.com, arsenic they assertion that contempt the determination of the Court of Justice of the European Union, the ιστότοπος continues to maltreatment its ascendant presumption successful practice.

Therefore, people actions are being prepared successful various EU states by hoteliers, coordinated by ineligible firms with the purpose of claiming compensation, while the contented is expected to inhabit the 90th wide assembly of the Association of Hotels, Restaurants & Cafes successful Europe (HOTREC) that began connected Monday and concludes connected Wednesday successful Oslo.

The lawsuit concerns the quality of hoteliers to supply offers and discounts to their customers that are greater than those they springiness connected the online platform. Furthermore, fixed that Booking.com charges a committee of 15% – and successful some cases adjacent higher – for each preservation it secures for a edifice oregon accommodation, the scope for offering amended prices is ample and the stakes are estimated astatine billions of euros.

Simply put, hoteliers judge that they tin connection discounts little than the commissions charged by the online level and still beryllium much competitory than it is.

The enlargement of integer transformation successful hotels has allowed the improvement of backstage booking platforms for each complex, arsenic a effect of which the request for a edifice to edifice to income done Booking.com oregon different akin websites, such arsenic Expedia, has begun to beryllium limited.

The contented is besides captious for Greek hoteliers who person already developed oregon are thinking astir processing their ain online booking and selling systems. In fact, the latest available information amusement that nonstop bookings successful Greece’s astir important destinations for this Easter, compared to Easter 2024, accrued by 18.3% – according to information from the integer selling institution Nelios.

Even so, lone 33% of European edifice gross successful 2024 from online bookings came from nonstop bookings. The remainder were made done platforms, per D-Edge data.

However, to marque these reservations and beforehand the hotels, Booking.com officially imposed the so-called parity clause until past year, not allowing hotels to connection prices beneath those they gave it for its ain sales.