Consumption is rising successful supermarkets, exceeding the 9.0- billion-euro threshold successful the eight-month period.
Among the highlights of the play under reappraisal is the trend of de-escalation of prices and promotional actions successful categories different than Food, successful which terms increases scope 2.4%.
As for the physics buying cart, though it is getting smaller successful terms of units, it is signaling a maturation of 5%.
More specifically, according to Circana data, successful the archetypal 8 months of 2025 the marketplace value reached 9.087 cardinal euros, signaling an summation of 6.6% compared to the aforesaid play past year.
Food
The nutrient class is the 1 that recorded the highest rates with an summation of 7.5% when the categories of attraction products and household attraction products showed a milder summation successful income value by 2% and 1.7% respectively.
The turnover of supermarket chains accrued successful the play under reappraisal by 563 cardinal euros compared to past year, when successful the so-called fast-moving products with a fixed barcode (FMCGs excluding bulk products) the summation successful gross was 5.8% while volumes accrued by 4.3% and prices by 1.5%.
Monthly performance
On a monthly basis, according to Circana, the mean emergence was 2.3% successful January, 1.6% successful February and March, 2.7% successful April, while a marginal summation of 0.2% was recorded successful May and 0.7% successful June. In July, the complaint stood astatine 1.3% and 1.8% successful August.
In the eight-month period, backstage labels accrued their income value by 7.4%, however, their stock remained astatine 27.1%, while branded items recorded a little maturation complaint successful gross of 5.3%.