Skroutz: The next chapter – What Blackstone’s entry brings

That instauration includes much than 26 cardinal products, astir 9,000 spouse merchants, and 2.5 cardinal progressive users.

In caller years, Skroutz has expanded beyond the Greek market, establishing a beingness successful Cyprus and much precocious successful Romania and Bulgaria, with the purpose of further enlargement crossed Southeast Europe.

It is worth noting that Southern and Eastern European markets are signaling importantly higher e-commerce maturation rates compared with Central and Western Europe. According to the European E-commerce Report 2025, Eastern Europe recorded the highest maturation complaint astatine 18%, with turnover rising to 19.9 cardinal euros. Southern Europe grew by 9% to 182.9 cardinal euros, while Central Europe accrued by 8% to 85.9 cardinal euros.

Strategic outlook

What Blackstone identified successful Skroutz is simply a institution connected a steady upward trajectory since its founding successful 2005, with strong maturation imaginable successful online commerce and planetary marketplace operations.

As Alexander Walsh, Senior Managing Director astatine Blackstone, stated: “This concern reflects our assurance successful online marketplace platforms, arsenic we judge e-commerce penetration successful Europe will proceed to thrust meaningful growth.”

He added: “George and the Skroutz team person built an outstanding level with a strong brand, which we judge is well positioned to capitalize connected this maturation accidental successful Greece and Southeast Europe. We look guardant to working with them to further standard the business.”

Growth milestones

Skroutz’s milestones — from its founding successful 2005 with an archetypal concern of 300,000 euros, to CVC’s introduction successful 2020, its subsequent exit, and Blackstone’s acquisition — bespeak its transformation from a terms examination motor into a modern e-commerce and fintech platform.

In 2025, the institution highlighted plans to grow its Skroutz Points web pursuing its rollout successful Cyprus successful 2023 and cross-border deliveries successful Europe, aiming to scope a broader stock of the home population. It has besides introduced services such arsenic Skroutz Wallet and Skoop (for second-hand goods trading), alongside flexible outgo solutions and subscription-based offerings including Skroutz Plus, Skroutz Last Mile, and Fulfilled by Skroutz.

The group’s logistics limb has grown into the third-largest courier relation successful Greece. The acquisition of EveryPay and the licensing of an Electronic Money Institution (EMI) person further positioned Skroutz within the European fintech ecosystem, enabling services such arsenic Buy Now, Pay Later (BNPL), Express delivery, and the personalised Skroutz Feed.

The institution has besides developed end-to-end warehousing and fulfilment capabilities, arsenic well arsenic a increasing retail media concern offering integer advertizing solutions to spouse merchants.

In 2025, Skroutz marked 20 years of operations. As Chatzigeorgiou antecedently stated: “Through hard work, innovation, and the support of our partners, we person grown into something acold beyond what we initially envisioned — a marketplace serving not lone Greece but besides consumers crossed Europe, creating caller maturation pathways for our partners.”

He added that the company’s vision is to present a afloat integrated buying acquisition for consumers and the astir businesslike income transmission for its partners.