Payment methods in e-commerce – What do Greek consumers prefer?

Trust, information and speed stay the defining criteria for Greek consumers successful online shopping, according to the Nexi eCommerce Report 2024.

Electronic payments person go established arsenic a cardinal portion of the buying experience, with cards and integer platforms dominating the choices.

How Greeks wage online

Debit cards are the astir often used outgo method with 57% of users stating that they person used them successful the past 28 days.

PayPal follows with 49%, which continues to beryllium highly preferred thanks to the convenience and consciousness of extortion it offers.

Cash connected transportation maintains its stock astatine 21%, confirming that a conception of consumers still trusts the carnal transportation of the merchandise earlier payment. Credit cards look astatine 20%, Revolut accounts astatine 19%, while integer platforms Apple Pay and Google Pay grounds 17%. Bank deposits travel with 6%, while 1% of participants answered “I don’t know”.

The reasons down each prime intelligibly uncover however the Greek user thinks. Security is the astir important factor, with 71% considering it arsenic the superior crushed for choice. Speed (56%) and convenience (49%) follow, showing however decisive the user acquisition has go successful the purchasing process. Habit (15%) and system (14%) look successful little percentages, while 10% of users state that they take a outgo method due to the fact that of bonus points oregon reward programs. Only 2% similar methods that let them to wage aboriginal oregon successful installments, while 1% stated other reasons and little than 1% bash not know.

ΑΝΑ-ΜPA