OTE CEO Nebis presents strategic plan based on three pillars

OTE Telecom CEO Kostas Nebis presented the company’s strategic program based connected three pillars.

The archetypal is improvement with precedence successful FTTH fibre optic networks so that OTE covers 65% of the territory, while the solutions will besides see the hole wireless entree technology. The improvement besides includes the improvement of 5G plus, wage TV successful bid to scope the European mean penetration, services for businesses and caller activities such arsenic payzy and insurance.

The 2nd concerns the transformation of the Group which leads to amended lawsuit acquisition with a simplification successful non-“sales” contacts successful carnal income channels and an summation successful e-sales and e-care, use of Artificial Intelligence, etc.

The third is the differentiation successful the marketplace with, among different things, betterment of lawsuit acquisition indicators and exploitation of the “T” brand. “We cognize that we person a batch of country for maturation successful this sector,” the caput of the OTE Group noted.

Responding to different question, regarding whether the alteration of the Cosmote marque to “T” has been underway, helium simply said that OTE has started utilizing the marque of its main shareholder, which is among the top 10 successful the world.