ONYX Tourism: From tourism to swimwear and back again

• By Viki Tryfona

The €388 cardinal concern and the introduction into the Main Market of the Athens Stock Exchange

ONYX Tourism S.A. is taking the adjacent large measurement successful its journey, moving to the Main Market of the Athens Stock Exchange arsenic of Monday, October 13, 2025. The company’s CEO, Leonidas Zisiadis, volition ringing the accepted “bell” to people the commencement of the trading league during a ceremonial astatine the Stock Exchange, attended by marketplace executives and representatives of the concern community.

The modulation of ONYX from the Alternative Market (ENA) to the Main Market seals an awesome transformation. The company, which made its debut connected ENA successful July 2023 with a valuation of €10.2 cardinal and a halfway concern successful swimwear and underwear nether the MED brand, has present evolved into an concern entity with a valuation of €170 million, focusing connected tourism, agri-food, and sustainable development.

The €388 cardinal task successful Sani, Halkidiki

ONYX is implementing 1 of the country’s largest tourism and agrotourism projects, with a full worth of €388.1 million, connected a privately-owned crippled of 434 stremmas successful Sani, Halkidiki. The plan, which has already been submitted for inclusion nether the Strategic Investments framework, is expected to beryllium chiefly funded done the Recovery and Resilience Facility (RRF), with an eligible information amounting to €287.8 million. The remaining magnitude volition beryllium covered done self-financing and a aboriginal stock superior summation of €28.8 million.

The tourism analyzable volition see edifice units, luxury villas for sale, tourer residences, eating venues, spa facilities, league rooms, arsenic good arsenic taste and agrotourism infrastructure. The institution aims to make a afloat integrated edifice that combines high-end hospitality with productive and taste activities, contributing to the economical and societal revitalization of the region.

A greenish investment

Special accent is placed connected vigor self-sufficiency and greenish technologies. The task volition utilize the geothermal vigor of the Sani–Afytos field, and volition integrate photovoltaic systems, h2o and discarded absorption facilities, on with extended histrion planting — including 5,000 olive trees, vineyards, and orchards — arsenic portion of a sustainable improvement approach.

At the aforesaid time, plans see the instauration of a visitor-friendly winery, an agrotourism museum, a theater, sports facilities, and taste spaces, reinforcing the resort’s individuality arsenic an experiential destination alternatively than conscionable a spot to stay.

From manner to development

ONYX’s modulation from the manner manufacture to tourism is seen arsenic 1 of the astir diagnostic examples of strategical translation successful the Greek concern landscape. In conscionable 2 years, the institution proceeded with spot contributions, a firm sanction change, and a implicit restructuring of its concern model, adding caller improvement projects and concern superior to its portfolio.

The palmy introduction into the Main Market and the large concern successful Halkidiki, according to marketplace analysts, correspond a “vote of confidence” successful the Greek system and the dynamism of the home tourism sector, which continues to pull important superior and make caller maturation opportunities.

The antheral down ONYX

Leonidas Zisiadis, a businessman from Northern Greece, returns to wherever his household began. The main shareholder and caput of the MED underwear institution from Thessaloniki decided to put successful tourism, leveraging his acquisition successful retail. MED entered the banal marketplace successful July 2023, with a capitalization that present exceeds €85 million.

Zisiadis joined MED successful 2021 arsenic a strategical capitalist and, wrong little than 2 years, took power of the institution from its founder, Efthymis Chatzivasileiou. In 2023, helium afloat assumed leadership, mounting much ambitious goals for extroversion and growth. As helium stated astatine the time, “To the shareholder, we beryllium not conscionable returns, but consistency successful precocious standards and ambitious goals.”

Zisiadis’ absorption connected tourism is not coincidental. It’s a household tradition: on with Anastasios Andreadis, his concern spouse and comparative by marriage, they laid the instauration for the Sani Resort. Zisiadis remained a cardinal shareholder successful Sani until 2015, erstwhile the radical came nether the power of the CIG money from Singapore.

Today, done ONYX, the entrepreneur returns to Halkidiki with a caller large investment, pursuing the absorption of 3 subsidiaries (ONYX, Green Hope, and Aganor). The program involves the operation of luxury tourer accommodations successful Sani, aiming for task completion by 2028, with backing from the Recovery Fund.

Leonidas Zisiadis, a postgraduate of Cass Business School London successful Business Administration and Finance, managed concern portfolios earlier turning to manufacture and tourism. With ONYX, helium is fundamentally returning to his roots — to the onshore of Halkidiki and the assemblage that defined his family. And by each indications, his caller task aspires to unite his entrepreneurial past with the aboriginal of sustainable tourism improvement successful Greece.