MSC Cruises: Focus on cruise development in Rhodes and the Dodecanese

MSC Cruises and Explora Journeys hosted an lawsuit aboard the luxury cruise vessel EXPLORA II in Rhodes, marking the archetypal of a total of 12 scheduled calls by the Group’s vessels to the land successful 2026, with a absorption connected the sustainable improvement of the cruise assemblage and the further strengthening of their beingness successful the Greek market.

The lawsuit brought together representatives of section authorities, tourism bodies and manufacture professionals, with discussions centering connected the maturation prospects of cruise tourism successful Rhodes and the Dodecanese, arsenic well arsenic connected challenges related to infrastructure, destination carrying capableness and the request for balanced tourism development.

Kyriakos Anastasiadis, Strategic Advisor of MSC Cruises successful Greece, described Greece arsenic a marketplace of strategic value for the MSC Group, emphasizing that the state is evolving into a cardinal operational hub successful the Eastern Mediterranean.

As helium noted, the Group continues to put steadily successful strengthening its beingness crossed Greek destinations, with the nonsubjective of expanding itineraries passim the year.

Particular notation was besides made to the complementary positioning of the two brands, MSC Cruises and Explora Journeys, which cater to antithetic rider profiles, while highlighting the Group’s investments successful lower-emission technologies and alternate fuels.

On his part, Justin Poulsen, Head of Itinerary Planning and Shore Excursions astatine Explora Journeys, underlined that the improvement of authentic destination experiences constitutes a halfway pillar of the company’s philosophy, noting that section partnerships marque a substantial publication to creating added value for some visitors and section communities.

The lawsuit concluded with a networking luncheon and a guided tour of the EXPLORA II, during which attendees were presented with the luxury and innovation features defining the caller procreation of cruise travel.

The inaugural forms portion of the broader strategy of the MSC Group to grow its footprint successful Greece, pursuing akin events precocious held in Thessaloniki, Kavala and Syros.