L’Oreal Hellas: Leading position in the beauty market

Reflecting connected the company’s 56-year travel successful Greece, Delfini noted that it has been marked by resilience, improvement and strong relationships of trust with Greek society.

Highlighting the company’s semipermanent strategy, she stressed that “through this longstanding presence, L’Oréal Hellas continues to put steadily successful innovation, sustainability and people, remaining committed to creating value with a meaningful κοινωνικά and biology impact.”

She added that L’Oréal remains the marketplace person successful Greece. Referring to existent geopolitical developments and their interaction connected user behavior, Delfini said the institution is intimately monitoring planetary developments, while noting that the cosmetics marketplace remained peculiarly dynamic successful the archetypal 4th of 2026.

Innovation – Technology – Sustainability

The company’s enlargement into high-tech quality devices was underscored by the presumption of L’Oréal’s archetypal nonrecreational infrared hairsbreadth dryer, combining faster drying, little vigor depletion and reduced hairsbreadth harm done breakthrough technology developed successful concern with start-up Zuvi.

The merchandise has already been launched internationally and has been available connected the Greek marketplace since January 2026. It is the 2nd hairsbreadth instrumentality introduced by L’Oréal, opening a caller section successful innovation and technological leadership.

Regarding its sustainability strategy, the company’s absorption noted that it has already achieved the use of 100% renewable vigor sources crossed each its facilities successful Greece. At the aforesaid time, it is implementing a gradual transition to a “green” vehicle fleet and optimizing transportation operations to importantly trim Scope 3 emissions.

The company’s circular attack extends passim each stage of the supply chain, from the reuse of promotional materials and cardboard boxes astatine its Distribution Center to the innovative postulation of rainwater astatine section facilities to support biodiversity.

Special accent is besides being placed connected the “Join the Refill Movement” initiative, which has emerged arsenic a cardinal pillar of the caller epoch of liable beauty.

Through the improvement of refill products and the implementation of sustainable eco-design practices, L’Oréal Hellas aims to redefine the consumer’s narration with quality products, turning refilling into an everyday, conscious choice.

Among the company’s priorities is besides the instauration of municipality micro-forests, a flagship programme that continues to grow with the completion of a 2nd micro-forest successful the municipality of Perama and the planned motorboat of a third successful the municipality of Thessaloniki successful the coming months.

Jean-Paul Agon: Athens Was My Leadership School

As portion of the presentation, the institution premiered the documentary movie “56 Years of Beauty successful Greece,” directed by filmmaker Serafeim Dousias, a cinematic travel done the past of L’Oréal Hellas from 1970 to the contiguous done images, memories and idiosyncratic stories.

As Jean-Paul Agon, Chairman of L’Oréal Group, described it, “In Athens, I learned each facet of the concern — marketing, sales, quality resources, finance, everything. That acquisition was my enactment school. I took implicit the institution successful 1981 astatine the property of 24, and the Greek subsidiary was successful a hard position. Personally, I saw it arsenic a large escapade and a wonderful opportunity.”

He added: “My surname, Agon, was successful information the Greek word ‘agon’ — the spirit of struggle, contention and situation — which suits maine perfectly.”