Kefalogianni holds meetings with UK tourism industry professionals in London

Tourism Minister Olga Kefalogianni held a bid of meetings in London with representatives of the British tourism market, airlines and starring planetary media outlets, aiming to strengthen Greece’s beingness successful the UK market, further grow aerial connectivity and item the prospects of Greek tourism passim the year.

The British marketplace remains Greece’s starring source marketplace successful terms of travel receipts, with request for Greece strengthening importantly some successful arrivals and tourism revenues.

Specifically, successful 2025, arrivals from the UK accrued by 7.6%, while travel receipts recorded an awesome emergence of 18.5%.

During her gathering with Steve Heapy, main enforcement of Jet2 and Jet2holidays, discussions focused connected developments successful the British tourism market, the interaction of planetary geopolitical uncertainty connected the travel assemblage and the prospects for strengthening the company’s beingness successful Greece.

At the aforesaid time, the challenges facing the planetary tourism marketplace owed to the situation successful the Middle East, and peculiarly its interaction connected the United Kingdom, were besides discussed. British travelers are presently making bookings overmuch person to their departure dates, opting for precocious bookings while seeking caller opportunities. Heapy underlined that Jet2 continues to put successful the Greek market, which remains of strategic value for the group.

Particular notation was made to Thessaloniki, with discussions focusing connected the city’s imaginable for further improvement arsenic a year-round city-break destination, including done connections from London Gatwick Airport.

Subsequently, during a gathering with British Airways and BA Holidays, strong request for Greece was confirmed, with affirmative momentum successful the archetypal 4th showing a 13% increase, while the airline’s formation operations from Heathrow Airport have accrued by 6%.

It was noted that request from high-end clientele remains peculiarly stable, proving much resilient to marketplace fluctuations.

The discussions besides highlighted the increasing trend toward last-minute bookings, accompanied by an accrued request for trust and stability successful the market. It was further stressed that formation scheduling to Greece remains stable, with nary indications of disruptions to connectivity.

Following Greece’s announcement regarding the Entry/Exit System (EES), affirmative shifts were observed successful booking trends, with June show signaling an summation of 2.8%.

Special accent was besides placed connected Thessaloniki, with the purpose of further strengthening its illustration arsenic a city-break destination and extending the tourism play done November, based connected sustainable and stable growth.

In addition, discussions covered the inclusion of Santorini in promotional initiatives, with accent connected sustainable initiatives and experiences that could beryllium incorporated into BA Holidays’ programs.

Within the model of the meetings, the enlargement of practice betwixt the Greek National Tourism Organisation (GNTO) and Jet2 arsenic well arsenic BA/BA Holidays was besides discussed, aiming to further boost request for Greece successful the British market.