Syros strengthens its promotion successful the Indian marketfocusing connected taste tourism and “quiet luxury”. The land is featured successful the IndiGo airline’s inflight magazine.
Municipality Syros–Ermoupolis steps up efforts to beforehand the land successful the fast-growing tourism marketplace Indiausing planetary media and aviation channels.
As portion of this strategy, the land is featured successful the May contented of inflight mag “Hello 6E” airlines IndiGo – 1 of the largest aerial carriers successful India. The work positions Syros arsenic an authentic Aegean destination focused connected prime and taste tourism.
Focus connected “discrete elegance”
Multi-band worldly called “Where the Aegean Whispers”prepared by an Italian writer Teresa Carrubbarepresents Syrosand besides Paros And Kimolos arsenic an alternate to wide tourism.
Focus connected conception “quiet luxury”based connected taste depth, architectural practice and authentic experiences.
Particular attraction is paid Ermoupolis with its neoclassical architecture, Apollo Theater, Ano Syros and the unique taste coexistence of antithetic traditions.
Indian marketplace arsenic a priority
The promotion is portion of a broader strategy to participate the Indian market, which is considered 1 of the fastest increasing successful the outbound tourism segment.
Indian travelers are progressively choosing destinations that offer:
- cultural depth;
- gastronomic experience;
- high prime service.
An further origin successful the maturation of involvement is the betterment of transport accessibility, including done practice betwixt IndiGo And Aegean Airlines.
According to the Deputy Mayor for Tourism Yiannis Voutsinasthis inaugural was the effect of targeted actions to beforehand and signifier journalistic visits aimed astatine consolidating the representation of Syros arsenic an planetary destination with an accent connected authentic hospitality.
Editorial comment
The effort to participate the Indian marketplace is not conscionable a selling move, but a reflection of a larger trend: Greek tourism is looking for caller audiences against the backdrop of saturation of traditional European markets.
The prime of Syros arsenic a “showcase” is not accidental. Unlike overcrowded destinations, the land is capable to connection a much balanced exemplary – without the excessive unit of wide tourism, but with the preservation of infrastructure and taste capital.
At the aforesaid time, the success of such campaigns will beryllium not so overmuch connected the media effect, but connected the quality to accommodate to the characteristics of the Indian tourist – from the level of work to logistics and pricing.
Conclusion: if the strategy proves consistent, Syros could carve retired a niche arsenic an “alternative Greece” for caller markets. Otherwise, it will stay a one-time representation run with nary semipermanent effect.
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