Hospitality Leaders Gather in Cyprus Amid European Tourism Challenges

Hospitality leaders from crossed Europe gathered successful Paphos, Cyprus, for the 91st General Assembly of HOTREC, co-hosted by the Cyprus Hotels Association (CHA). The assembly comes astatine a pivotal infinitesimal for Europe’s two million-strong hospitality businesses, which are grappling with persistent labour shortages, rising costs, and geopolitical uncertainties affecting travel and tourism flows.

Cyprus Sets Ambitious Agenda Ahead of EU Presidency

President of the Republic of Cyprus, Nikos Christodoulides, highlighted the nation’s strategic relation up of its upcoming European Union Council Presidency successful January 2026.

“As Cyprus prepares to take the EU Council Presidency, we are determined to prehend the accidental with ambition and confidence, leveraging the European Tourism Agenda 2030 and exploring caller frontiers successful tourism,” helium said.

Christodoulides emphasized that during Cyprus’s presidency, the caller European Tourism Strategy will beryllium presented, discussed, and translated into factual actions. “It will beryllium a cornerstone for our absorption connected enhancing EU competitiveness, including simplification and reducing bureaucracy, arsenic well arsenic during the analyzable negotiations for the caller EU Multiannual Financial Framework,” helium added.

Industry Leaders Call for European Solutions

Alexandros Vassilikos, HOTREC President, emphasized some the resilience and the vulnerability of the hospitality sector. He highlighted the request for European-level solutions to code European challenges, calling for just regulations successful the integer economy, improved financing conditions for businesses, and supportive policies that foster occupation creation. He besides underscored that unity and solidarity proceed to beryllium the industry’s top strengths.

HOTREC Director General Marie Audren pointed to the urgent request for tangible measures addressing workforce shortages, precocious vigor costs, and regulatory pressures faced by Europe’s hospitality SMEs. The enactment is calling connected the incoming EU Presidency to prioritize competitiveness and make regulatory space that allows businesses to thrive.

Ireland Hosts Next Assembly
Members will reconvene for the 92nd General Assembly of HOTREC successful Cork, Ireland, successful April 2026, continuing discussions connected cardinal issues shaping the aboriginal of European hospitality.

Source: tovima.com