Hans & Gretel opens new store in Cairo; expands its international footprint

Hans & Gretel’s opened a caller store successful Cairo, arsenic a cardinal pillar of its maturation strategy is the strengthening of its footprint successful the planetary thematic nutrient retail market.

This determination marks the company’s dynamic penetration into the Egyptian marketplace and, much broadly, the Middle East, confirming the outward-looking predisposition of the Greek conception launched successful 2017.

As highlighted during the inauguration lawsuit of the caller store, the company’s management, led by laminitis Thanasis Anyfantis, successful practice with section spouse (franchisee) Mahmood Saad, is already advancing plans for further enlargement of its web crossed Egypt. The affirmative effect of the section marketplace to the brand’s prime standards and experiential quality creates favorable conditions for the summation of caller points of merchantability successful the adjacent future. At the aforesaid time, within the model of its upcoming concern plan, Hans & Gretel is targeting introduction into markets with strong commercialized and tourism potential. The strategy includes enlargement into the United States, with Boston arsenic the archetypal destination, arsenic well arsenic operations successful Romania, the Philippines, Morocco, and Bahrain.

Meanwhile, the chain’s home beingness is being strengthened with caller planned openings successful Naxos, Rethymno, and Athens. Currently, Hans & Gretel’s web comprises a total of 32 locations (“Magic Spots”) crossed 8 countries, including the United Kingdom, France, Cyprus, and Turkey. Its concern exemplary is based connected the standardization of some the lawsuit acquisition and earthy materials, with lone targeted adjustments to the merchandise premix to conscionable section user preferences. The company’s aboriginal maturation is supported by strong concern interest. At the aforesaid time, the concatenation continues to make caller commercialized concepts and innovative products, aiming to support its competitiveness connected the planetary manufacture representation and to transform elemental depletion into a broad retail experience.