Greek Short-Term Rental Market Defies Seasonality

Greece’s short-term rental marketplace continues to amusement resilience adjacent aft the highest summertime season, according to AirDNA’s Sept. review. Demand for stays accrued by 4.3% year-on-year, while supply roseate by 3.9%, maintaining a balanced market. Although mean occupancy dipped slightly by 0.4% owed to greater availability, wide show remained solid—driven by sustained involvement successful coastal and land destinations well into autumn.

Cooling Prices, Consistent Returns

With the precocious play winding down, Sept. information revealed a 4% yearly diminution successful the mean regular complaint (ADR), present astatine 169 euros, and a 2% driblet successful gross per available country (RevPAR), astatine 100 euros.

Occupancy reached 59%, up 2% from past year but down sharply from August’s 76%. The figures item Greece’s reliance connected the summertime surge, yet besides constituent to shifting visitor behavior, with travelers extending stays into the enarthrosis months—March to May and Sept. to Oct.

Milder Weather, Smarter Travel

Rising temperatures and predominant heatwaves are nudging visitors toward cooler months, while little off-peak prices adhd to the appeal. Concerns implicit overtourism are besides steering galore distant from crowded summertime periods.

This gradual smoothing of seasonality is wide in Athens, where mid-season request roseate from 39% successful 2019 to 41% successful 2024, arsenic summer’s stock fell from 32% to 30%. Rhodes shows a akin pattern, with mid-season request expanding from 39% to 41%.

Broader Tourism Calendar

These shifts constituent to a structural broadening of Greece’s tourism calendar. A milder climate, affordable rates, and less crowds are spreading request much evenly passim the year—benefiting some metropolis and leisure destinations.

Europe Feels the Squeeze

Across Europe, short-term rentals maintained steady maturation successful Sept. aft a grounds summer. Listings roseate 2.3% year-on-year to astir 4 million, while request grew 3.6%, totaling astir 46 cardinal overnight stays. As caller regulations tighten and supply maturation slows, higher occupancy rates are emerging—especially successful Spain and Italy, where reduced listings person pushed RevPAR up by 4% and 2%, respectively.

Source: tovima.com