Greek influencers turn over €90 million a year – See the list of their rates and profits

If there’s 1 happening nary vocation counsellor oregon teacher could person predicted decades agone erstwhile kids were asked “what bash you privation to beryllium erstwhile you turn up?”, it’s this caller profession.
Who would person guessed, for instance, that by 2025 it would beryllium the flashiest – and 1 of the astir profitable?
Who wouldn’t privation to marque up to €25,000 for a azygous station connected societal media and walk their time engaging with their fans?

It whitethorn erstwhile person been dismissed arsenic a trend oregon passing phase, but by 2025 Greek influencers person go full-fledged entrepreneurs – and with dizzying turnovers.
Behind the stories, filters, and reels lies a well-structured economical ecosystem bringing successful tens of thousands of euros each period for those who cognize however to grip their audience, the brands, and the tools of integer influence.

The work of the equilibrium expanse of Ioanna Touni’s single-member institution – 1 of the country’s best-known influencers – shed airy connected a satellite whose truths adjacent the taxation authorization (AADE) is trying to uncover:
What bash influencers truly make?
What bash they complaint per post?
Who are the apical performers, and what existent worth bash they present to clients?
Given that her fiscal disclosure stands similar a dependable crying successful the wilderness – since nary different influencer does the aforesaid – we get a uncommon peek down the curtain of integer power and effort to reply the age-old question:
“How overmuch bash Greek influencers really make?”

According to marketplace insiders, Greece’s influencer manufacture this twelvemonth is reaching – if not exceeding – €90 cardinal successful yearly turnover.
This figure, they clarify (calling it a blimpish estimate), includes some income from brands (advertising contracts, sponsorships, ambassador deals) and gross from idiosyncratic e-shops, workshops, impermanent appearances, adjacent NFTs oregon idiosyncratic branding tools.

The astir progressive players person moved up a level: they recovered schools, licence products, and make associated ventures with covering oregon cosmetics companies.
In truth, influencer selling is nary longer “just a post.”
It’s an full assemblage of nonrecreational contented creators, with fees that rival – and sometimes surpass – those of a firm CEO.

Influencer, that chartless species

What is an influencer?
There’s nary azygous definition, but 1 could accidental it’s idiosyncratic who tin sway their followers to a meaningful grade – whether successful societal attitudes oregon user behavior.
In different words, idiosyncratic who tin get their assemblage to do thing – say, emotion a merchandise and take it.

In Greece’s advertizing market, influencers are considered those with societal media accounts (mainly connected Instagram oregon TikTok) with implicit 10,000 followers.
There are astir 1,500 specified profiles, astir 500 of which beryllium to companies – meaning astir a 1000 individuals run arsenic influencers.
There are besides agencies, similar Rênfluence, which grip influencer-based advertisement campaigns connected behalf of brands.

“We cognize what they truly charge”

About 900 influencers are registered connected that platform.
Its founder, Giorgos Karavokyris, explains:

“The level guides companies to the close influencer for their products.
We person verified information from Meta – their demographics, sex ratios, property segments, communicative views, follower countries, fake-follower rates, and pricing – truthful we tin find who’s the champion acceptable and guarantee worth for money.”

Experts constituent retired that, for merchandise promotion, the astir in-demand aren’t the celebrities we cognize from sports oregon TV, but those who became celebrated through societal platforms themselves.
Often, the nonstop donations they person from followers person already made them wealthy.
Beyond that, they nutrient sharper content, cognize precisely however to usage Instagram the mode audiences privation to spot them, cognize however to work the algorithm – and tin dedicate monolithic amounts of clip to doing so.

Κατερίνα Καινούργιου

Contrary to what astir radical believe, to go a genuinely palmy influencer, 1 needs overmuch much than luck — it besides requires a large woody of clip and commitment.
They indispensable perpetually prosecute with societal networks and their followers, consistently station original, creative, and high-quality content, work extensively, and enactment informed astir however algorithms work.

Videos indispensable person a circumstantial operation and filters. They indispensable besides interact with their assemblage — reply to messages and comments, and prosecute successful conversations with users. Not everyone tin bash this; that’s wherefore the apical influencers successful Greece are astir twenty.

Profession… Touni

The influencer galore picture arsenic the “Kardashian of Greece,” Ioanna Touni, caused a disturbance with the work of her company’s equilibrium expanse successful the GEMI (General Commercial Registry).
In 2024, her institution J. TOUNI Single-Member IKE reported:

• Turnover: €2,063,213
• Net profits: €1,541,461
• Pre-tax profits: implicit €1.8 million
• Net position: €2.47 million
• Fixed assets: jumped from €5,847 to €242,023 successful 1 year
• Inventory: from €2,800 to €232,680

However, specified transparency is not communal among astir influencers successful the state — not needfully owed to taxation evasion, arsenic 1 mightiness think.
On 1 hand, galore influencers grounds their income from different activities nether the aforesaid company, making it hard to gully conclusions.
On the different hand, immoderate similar to support their income “under the radar” truthful arsenic not to provoke nationalist opinion, pull media attention, or, supra all, gully the “interest” of transgression elements.

Many influencers person gone connected to found companies. Some support idiosyncratic IKEs (private constricted companies), others tally wide partnerships with collaborators oregon partners, portion successful different cases, outer entities (managers, platforms) are used.
The much organized ones person integrated their net into a afloat business model — implicit with accountant, taxation advisor, concern contracts, invoicing, show targets, and reporting systems.

Elena Galyfa

Fay Skorda

The much “primitive” ones contented elemental work receipts oregon enactment “via DMs” (direct messages): negotiations done Instagram and payments via Revolut oregon PayPal.
Sometimes not adjacent that — payments are made off the books.

Of course, determination are besides influencers with virtually “zero existent income,” who bash it simply to person escaped products oregon services.
For instance, idiosyncratic mightiness connection to beforehand a edifice to their followers successful speech for an all-expenses-paid vacation, oregon bash the aforesaid for a edifice successful speech for a escaped dinner.
In galore cases, this “works” — oregon leads to different situations — since a concern owner’s refusal tin effect successful thing resembling blackmail:

“If you don’t big maine astatine your hotel, I’ll archer my followers it’s dirty.”
“If you don’t invitation me, I’ll accidental the nutrient astatine your edifice is inedible.”

Dimitra Alexandraki

Dimitris Alexandrou

From there, the existent occupation begins erstwhile the ample sums mentioned ne'er walk done the taxation office.
Payments successful benignant (products, trips, accommodations), undeclared collaborations, and backstage deals with tiny businesses each lend to an ecosystem with minimal to zero transparency.

The Independent Authority for Public Revenue (AADE) has started investigating.
Sources study that by 2025, over 150 targeted audits person already been carried retired connected influencers with much than 100,000 followers.

The trigger?
The monolithic spread betwixt manner projection and declared income.
People perpetually showcasing properties, luxury clothing, trips to the Maldives, and nights retired successful Dubai clubs were recovered declaring little than €10,000 a year.

Tax experts explicate that a specialized “task force” of 10 auditors has been established wrong AADE to absorption specifically connected influencers.
Their occupation is to scan profiles utilizing integer tools and Artificial Intelligence, comparing the lifestyles portrayed online with what is declared to the taxation office.
Last twelvemonth alone, 20 taxation IDs (AFM) belonging to well-known influencers were audited.

Alexandros Kopsialis

Fanis Lampropoulos

The Most Successful

Let’s present spot however this ecosystem is structured successful Greece.
Greek influencers are present divided into 3 main categories:

• Micro-influencers (5,000–50,000 followers):
  They support beardown bonds with their audience, are authentic, person little collaboration costs, and are perfect for tiny and medium-sized businesses.
  They complaint €100–300 per story and €300–800 per provender post.
• Macro-influencers (50,000–500,000 followers):
  Professionals with organized content, agencies, recurring collaborations, and higher rates.
  A communicative costs €400–1,000, portion a afloat post + stories bundle ranges from €1,500–3,500.
• Mega-influencers (over 500,000 followers):
  Celebrities, often with tv oregon media backgrounds.
  Collaborations with them commencement astatine €4,000 per campaign and tin scope €30,000 for monthly contracts.
  Brands presumption them arsenic a harmless publicity concern — though not ever value for money.

For 2025, arsenic rates proceed to rise, it is estimated that mega-influencers tin scope oregon transcend €20,000 per month from collaborations, with the astir palmy combining affiliate marketing, merchandise placements, their ain merchandise sales, and subscription services.
For example, an influencer’s online store with 2,000 monthly orders tin output much than €200,000 nett annually.

Most Profitable Categories

The astir sponsorship-heavy sectors are:

1. Fashion & Beauty – starring successful collaborations.
2. Mommy/Family – enjoying precocious assemblage trust.
3. Fitness/Wellness – loyal and progressive fanbase.
4. Travel – costly but with constricted ROI.
5. Tech & Finance – niche but high-value collaborations.

Behind these profiles prevarication e-shops, covering brands, cosmetics, courses, subscription platforms, video-on-demand services, publication series, and adjacent ticketed workshops.
For example, a beauty influencer whitethorn gain income from sponsored posts, affiliate income done “link successful bio,” their ain e-shop products, quality seminars, and sponsored reels.
A travel influencer, connected the different hand, isolated from nonstop advertising, whitethorn collaborate with hotels, question agencies, oregon airlines, payment from YouTube monetization (i.e. outgo per presumption — though successful Greece the magnitude is rather small), nutrient paid vlogs, oregon merchantability preset/edit packs.

Greek influencers make €90 cardinal a twelvemonth — See the database of their rates and earnings

The total yearly earnings for apical creators successful Greece are estimated to transcend €200,000.
In immoderate cases, they scope €300,000 oregon €400,000 — particularly erstwhile determination is international reach.

As for mega-influencers, they are usually radical who are already professionally palmy and are monetizing that occurrence done their monolithic societal media followings.
Just arsenic abroad, wherever apical influencers see figures specified arsenic Cristiano Ronaldo, Ariana Grande, oregon Jamie Oliver, successful Greece the radical with the astir followers crossed Instagram, TikTok, and Facebook (and frankincense the top influence, whether oregon not they telephone themselves influencers) are:

• Akis Petretzikis and Kostas Tsimikas – 1.8 cardinal followers each
• Eleni Menegaki and Eleni Foureira – 1.3 cardinal each
• Andreas Georgiou – 1.2 million
• Ioanna Touni and Alexandros Kopsialis – 1.1 cardinal each
• Athina Oikonomakou, Konstantinos Argyros, Sakis Tanimanidis, Sakis Rouvas, and Fay Skorda – 1 cardinal each

The “Kingdom of Nothing”

“The Queen of Nothing.”
That’s what they called Kim Kardashian for galore years successful the United States.
The Armenian-American prima managed to go 1 of the astir influential, powerful, and affluent personalities successful the world’s largest system — by doing precisely what her haters ever accused her of: a batch of things… and astatine the aforesaid time, nothing astatine all!

If determination is 1 idiosyncratic who genuinely embodies the conception of the influencer, it’s Kim Kardashian.
From her aboriginal reality show days to the instauration of a concern empire with her KKW Beauty and SKIMS brands, Kim didn’t travel the inclination — she created it.

On Instagram, she has 364 cardinal followers, and her estimated income per post tin scope up to $1.5 million.
Her annual income, according to the latest disposable information for 2023, exceeds $80 million.

Kim has built a beauty empire, shapewear brand, media accumulation ventures, app launches, and adjacent pursued legal studies — portion turning her full household into influencers, each of whom starred successful the world amusement that carried their surname.

Kim Kardashian

According to some, the assemblage of influencer is not new.
In a way, galore radical passim past person done thing akin — starting with the gladiators of the Roman Empire.
Certainly, agelong earlier hashtags and sponsored posts, determination were different forms of influence.

The astir diagnostic examples include:

• Marlene Dietrich and Audrey Hepburn, who became style icons making brands creation to their rhythm.
• Madonna, the archetypal to usage her nationalist persona arsenic a level to power culture.
• And Paris Hilton, whom galore see to beryllium the first influencer — earlier the word adjacent existed.

In the modern integer era, the archetypal recognized influencers were:

• PewDiePie successful gaming (YouTube’s king for a decade),
• Zoella successful quality (United Kingdom), and
• Huda Kattan, who turned her constitution blog into a global quality brand.

As a concern icon, Chiara Ferragni stands retired — Europe’s closest happening to integer royalty.
She began successful 2009 with her blog “The Blonde Salad”, and wrong a decennary became a Harvard lawsuit study connected however to crook idiosyncratic benignant into a planetary empire. Earning up to $20 cardinal annually and boasting implicit 29 cardinal Instagram followers, she operates crossed fashion, jewelry, quality collaborations, and her ain Ferragni Brand. Her partnerships with Dior, Lancôme, Pomellato, Tod’s, and hundreds of different luxury houses item her planetary influence. Despite being deed hard by scandals implicit deficiency of transparency successful her charitable work, Ferragni remains 1 of the astir influential figures successful planetary integer marketing.

The world’s apical footballers besides predominate the influencer field.
Cristiano Ronaldo, with implicit 615 cardinal Instagram followers, reportedly earns $2.3 cardinal per post. Lionel Messi follows closely, with akin fiscal figures. Both person turned diversion glory into power — and power into planetary commerce.

The “golden girl” of Instagram is Kylie Jenner (of the Kardashian family).
She has over 400 cardinal Instagram followers, earned much than $600 million from selling 51% of Kylie Cosmetics, and has an estimated net worthy exceeding $700 million. Kylie achieved thing fewer others have: astatine conscionable 21 years old, Forbes named her the youngest self-made billionaire — though not without contention implicit the “self-made” label.

The New Forces

Today, the astir almighty influencers apt to predominate time include:

• Khaby Lame — the Senegalese TikToker with implicit 160 cardinal followers, who roseate to fame without speaking a word, mocking the absurdities of modern net civilization and “wannabe” influencers.
• Emma Chamberlain — from quirky YouTube vlogger to manner collaborator with Louis Vuitton, Cartier, and adjacent Met Gala host.
• MrBeast (Jimmy Donaldson) — arguably the astir almighty YouTube influencer, known for monolithic philanthropic projects and greater advertizing power than accepted media. His communicative deserves investigation — and admiration — arsenic a exemplary for young creators who imagination of becoming “like him.”

Who Is the World’s Most Powerful Influencer?

If your reply isn’t MrBeast, you astir apt haven’t been connected YouTube successful astatine slightest 5 years. Starting astatine property 13 from his chamber successful North Carolina, Donaldson began by uploading gaming videos. Today, he’s the #1 YouTube creator, with over 250 cardinal subscribers connected his main transmission and a digital ecosystem exceeding 300 cardinal followers.

The numbers are staggering:
From “I Counted to 100,000” to a real-life “Squid Game” recreation (375+ cardinal views), MrBeast turned YouTube into a cinematic acquisition — and utilized his immense net to springiness back: houses, cars, scholarships, food, and adjacent sight-restoring surgeries for unsighted people.

His projects include:

• Feastables — a snack and cocoa marque with millions successful U.S. sales.
• MrBeast Burgers — a virtual fast-food concatenation with thousands of spouse restaurants.
• Beast Philanthropy — a instauration focused connected warring hunger and helping susceptible groups.

He besides runs aggregate channels — Beast Gaming, Beast Reacts, Shorts, Kids — each with immense audiences. His annual income exceeds $100–150 million, and his net worthy is estimated adjacent $500 million — each earlier turning 30.

But MrBeast did much than make viral videos.
He made kindness captivating, philanthropy entertaining, and success consciousness attainable. He didn’t trust connected looks, lifestyle, oregon scandals — his limb was ever the idea. To a caller generation, helium represents a relation model: an “ordinary” feline who became bonzer simply by ne'er stopping creating.

Now, streaming giants similar Netflix and Apple TV are offering him exclusive deals.

As for the future?
He says he’s not motivated by money, but by the legacy he’ll permission behind. He wants to go the greatest contented creator of each time — and by the looks of it, he’s connected his way.

MrBeast isn’t conscionable an influencer. He’s the look of the integer future.
And hopefully — that’s a bully thing.