Greek Aussie led fragrance brand Who is Elijah fights back against criticism

A Greek Australian led fragrance marque has pushed backmost against mounting disapproval implicit its finances and workplace culture, arsenic scrutiny intensifies online.

Raquel Bouris, who launched perfume statement Who Is Elijah with her hubby successful 2018, said the concern is undergoing a play of “refinement and strengthening” pursuing reports of fiscal strain and operational changes.

The company, which grew from a startup into a marque reportedly valued astatine $20 cardinal within six years, has precocious closed a warehouse and made redundancies, signalling interior restructuring.

A abstracted probe has alleged the concern owes astir $1.7 cardinal to creditors, including a important tax indebtedness and unpaid supplier invoices.

“We are presently successful a signifier of refining and strengthening the business,” Bouris told news.com.au.

“Our caller operational changes, including adjustments to our fulfilment model, person been deliberate and signifier portion of a broader strategy to amended efficiency, scalability, and the wide lawsuit experience.

“As with immoderate fast-growing company, there are periods of alteration and evolution, peculiarly arsenic structures mature and the needs of the concern shift.”

The marque has besides faced disapproval connected κοινωνικά media, including claims of mediocre lawsuit work and a “toxic” workplace environment.

Bouris rejected those allegations, describing them arsenic unrepresentative and defending the company’s culture.

“We are incredibly arrogant of the concern we person built and the radical who person been portion of that journey, we bash not judge the characterisation of Who Is Elijah arsenic a toxic workplace,” she said.

Claims of staff dissatisfaction archetypal surfaced connected Glassdoor, a occupation reappraisal level where employees tin anonymously stock feedback connected workplace culture, wage and conditions.

Bouris dismissed six unverified reviews connected the site, saying they “do not bespeak the broader civilization of the concern oregon the values we stand for”.

“We respect that erstwhile employees whitethorn person had antithetic experiences, nevertheless we bash not hold with the allegations arsenic they person been presented, and we would not characterise the concern successful those terms,” she said.

Despite the backlash, some customers and influencers person publically supported the business, that has precocious landed a woody with large US retailer, Ulta Beauty.