Greece targets wedding tourism as high-value growth sector, minister says

Tourism Minister Olga Kefalogianni addressed the Destination Weddings Tourism Forum Greece 2026 and emphasized that wedding tourism is simply a rapidly growing, and precocious value-added tourism worldwide, with important prospects for further maturation successful Greece.

She besides noted that it is associated with longer stays and higher  spending, and it mobilizes a wide web of professionals and services, creating nonstop benefits for section communities.

Kefalogianni besides said that promoting it serves the strategic goals of the Tourism Ministry for a higher-quality, much sustainable, and much balanced tourism, 1 that is not concentrated solely successful a fewer months and a fewer destinations but is spread crossed much regions of Greece and implicit a longer play of the year.