Greece’s Short-Term Rentals Head for Higher Earnings in 2026

Greece’s short-term rentals assemblage is connected way for stronger net successful 2026, driven chiefly by higher occupancy and rising request crossed cardinal destinations. Credit: Greek Reporter

Greece’s short-term rentals assemblage is heading for higher net successful 2026 contempt the uncertainty created by geopolitical instability successful the Middle East.

According to the latest study from Hosthub, the mean yearly income per short-term rental successful Greece reached €15,200 ($17,777) successful 2025. Current booking trends for 2026 present constituent to stronger returns crossed respective cardinal destinations.

The study is based connected information from tens of thousands of properties crossed Greece, representing astir 7% to 9% of the full market. It compares full-year 2025 show with existent booking gait for 2026, offering an aboriginal presumption of however the market whitethorn execute done the remainder of the year.

Greece heads for stronger short-term rental earnings

At the nationalist level, RevPAR, oregon gross per disposable rental, is up 14.7% compared with 2025. Average gross per spot is rising by 16.7% and occupancy is up 9.07%, portion the mean regular complaint is expanding much moderately by 4.96%.

In 2025, Greece closed the twelvemonth with an mean occupancy of 40.9% and an mean nightly complaint of astir €121. Those figures present service arsenic the benchmark for 2026.

The stronger show does not look to beryllium driven by assertive terms hikes. Instead, the marketplace is benefiting from amended request absorption and much realistic pricing. Based connected bookings recorded done April 22, this twelvemonth (2026) is presently moving up of 2025.

Hosthub estimates that, if the existent inclination continues, 2026 has a beardown accidental of closing supra past year, chiefly done higher occupancy and stronger full revenues.

Central Athens remains steady

Central Athens continues to run arsenic a mature and unchangeable short-term rental market. In 2025, mean yearly income reached €17,900 ($20,935) per property, with occupancy astatine 55.6% and an mean nightly complaint of €108.7 ($126).

For 2026, show is somewhat stronger. Occupancy is up 2.97%, RevPAR is higher by 3.2%, and mean gross per spot is expanding by 5.4%. The mean nightly complaint is astir unchanged, rising conscionable 0.25%.

The Athenian Riviera moves upmarket

The strongest displacement is taking spot successful Athens’ confederate suburbs, wherever the Athenian Riviera is exhibiting 1 of the astir awesome performances successful the market. In 2025, the country recorded mean yearly income of €17,800 per property, occupancy of 50.3%, and an mean nightly complaint of astir €120 ($140).

In 2026, RevPAR is up 32.6%, mean gross per spot is rising by 34.5%, occupancy is higher by 11.97%, and mean nightly complaint is expanding by 19.27%. The figures suggest that the country is not lone attracting much request but besides moving into a higher-value category.

Thessaloniki gains from stronger city-break demand

Thessaloniki is besides performing intelligibly amended than successful 2025. Last year, the metropolis recorded mean yearly income of €12,700 ($14,853) per property, occupancy of 61%, and an mean nightly complaint of €71.3 euros.

For 2026, each large indicators are moving upward. Occupancy is up 14.38%, RevPAR is rising by 23.9%, mean gross per spot is higher by 25%, and mean nightly complaint is expanding by 10.57%.

Greece’s short-term rentals connected Crete payment from longer season

Crete is showing a quieter but meaningful improvement. In 2025, the land recorded mean yearly income of €16,300 ($19,064) per property, occupancy of 35.5%, and an mean nightly complaint of €140.5 ($163).

The 2026 representation is not based connected crisp terms increases. Instead, the land is seeing much bookings, amended spot utilization, and signs of a longer season.

Crete’s vantage is the prime and dispersed of demand. The land is becoming little babelike connected a fewer highest summertime weeks and much susceptible of operating arsenic an all-season destination. The play is opening earlier, closing later, and filling much evenly.

Cyclades retrieve aft pricing correction

In the Cyclades, 2026 looks similar a instrumentality to equilibrium aft a play of over-optimism and correction. In 2025, the portion recorded mean yearly income of €19,800 ($23,158) per property, occupancy of conscionable 22.3%, and an mean nightly complaint of €259.7 ($302).

The islands saw beardown terms maturation successful erstwhile years. In 2022 and 2023, expectations successful galore cases were higher than existent demand. In 2024 and 2025, the marketplace corrected, with travelers becoming much selective and large destinations specified arsenic Santorini and Mykonos facing unit connected cardinal show indicators.

For 2026, the inclination has improved. RevPAR is up 41.1%, mean gross per spot is rising by 41.3%, and occupancy is expanding by 32.96%. At the aforesaid time, the mean nightly complaint is up lone 3.95%.

That is the cardinal signal. The Cyclades are not recovering done different circular of assertive terms hikes. They are improving done stronger request and amended absorption of disposable supply.

Greece’s short-term rentals connected Ionian Islands clasp premium momentum

The Ionian Islands stay among Greece’s strongest short-term rental destinations. In 2025, the portion recorded mean yearly income of €18,900 ($22,105) per property, occupancy of 28.9%, and an mean nightly complaint of €193.1 ($225).

For 2026, show is good supra past year. RevPAR is up 35.8%, mean gross per spot is rising by 37%, occupancy is higher by 23.36%, and prices are expanding overmuch much mildly by 2.82%.