The Easter play of 2026 was weak for a ample portion of concern successful Greece: 41% of businesses reported a alteration successful sales compared to past year.
According to the study ΙΝΕΜΥ της ΕΣΕΕ (Institute of Trade and Services of the Confederation of Greek Trade – ΕΣΕΕ)carried retired upon petition Vocational Chamber of Athensthe marketplace is showing wide signs slowdownand consumers are moving to cheaper purchases.
Numbers that are hard to ignore
In Attica the situation looks particularly revealing:
- more than 4 retired of 10 companies recorded a driblet successful sales;
- a important proportionality of them person a alteration exceeded 20%;
- even among those who showed growth, 62% constricted themselves to an summation of lone 1–10%.
This means that growth, if any, remains weak and does not compensate for the wide marketplace decline.
The purchaser is changing
The study documents a cardinal shift: consumers are progressively choosing cheaper products.
The crushed is obvious: decline successful existent purchasing power against the backdrop of ostentation and rising costs of living.
Digitalization is stalling
Additional origin – weak improvement of online sales:
- 77% of transactions are carried retired utilizing slope cards;
- but lone 38% of businesses person full-fledged region selling channels.
This limits the quality of businesses to compensate for the driblet successful demand.
What concern representatives say
Head of the Professional Chamber of Athens Athens Yiannis Hadziteodosiou straight points to the reasons: rising inflation, semipermanent precocious prices and the consequences of planetary crises are reducing existent incomes of the populationwhich leads to reduced consumption.
Among the projected measures:
- reduction of indirect taxes;
- small concern liquidity support;
- measures to trim backstage debt.
Editorial comment
The marketplace situation shows a elemental and unpleasant fact: nominal income maturation does not mean depletion growth.
When 4 retired of 10 businesses suffer revenuethis is nary longer a seasonal fluctuation, but a awesome of systemic unit connected the economy.
The main indicator is simply a alteration successful purchaser behavior. People didn’t stop spending, they started spend much cautiously and bargain cheaper goods.
This means that real purchasing powerfulness continues to declinedespite ceremonial maturation rates (which really accrued owed to inflation).
And successful such a situation, the occupation is nary longer successful trade, but successful however overmuch radical can, successful principle, afford.
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