BSH Home Appliances Group Greece: Τurnover at 178 million euros; moderate optimism for 2026

BSH Home Appliances Group successful Greece expressed cautious optimism for 2026.

As noted by John Gratsonis, CEO of BSH Home Appliances Greece, during the presumption of the company’s yearly results, “our strategy focuses connected processing products and solutions that efficaciously code the needs of modern mundane life. In an situation of changeless change, we proceed to put successful innovation and technology, strengthening the narration of trust with our consumers.”

He added that “the institution follows a argumentation of seeking to maximize its turnover adjacent when marketplace conditions are challenging and volatile.” This, helium emphasized, is supported by continuous monitoring of marketplace developments, effectual information interpretation, timely forecasting, and the company’s focused strategic approach.

Greek market

In the Greek market, BSH Home Appliances holds an wide marketplace stock of 33%. In 2025, its turnover reached 178 cardinal euros, continuing its upward trajectory and further strengthening its presumption successful the sector. Positive contributions came from the Cooking class arsenic well arsenic Consumer Products, such arsenic vacuum cleaners and small room appliances, while the Laundry Care class remained stable.

According to Giorgos Fendakis, CFO of the company, “despite marketplace challenges, 2025 confirmed the stability of our course. Through prudent absorption and targeted investments, we are securing the foundations for further growth.” He besides noted that the institution demonstrated resilience and strong reflexes successful effect to abrupt shifts successful the economical environment, while remaining accordant successful its strategic focus.

Consumer trends

Regarding user trends, BSH executives highlighted the boost to the electrical and electronics marketplace driven by location renovations. However, successful Greece there are merchandise categories whose income person not performed peculiarly well. Specifically, tumble dryers and washing machines, which fell retired of consumers’ penchant lists from the aboriginal months of the vigor crisis.

Data bespeak that consumers are actively seeking deals and special offers, while a cardinal interest for vendors under existent conditions is however overmuch consumers are willing to spend connected prime and durability when selecting appliances. This raises the question of however branded products successful the electrical and electronics assemblage presumption themselves within this user decision-making framework.

According to Gratsonis, the constitution of a marque successful consumers’ cognition besides depends connected different cardinal factor, to which BSH attaches peculiar importance: after-sales service. “For us, it is important that when an authorized BSH work technician enters a Greek household, they bash so with intelligibly visible branded recognition connected their work uniform.”