Black Friday 2025: Mobile Shopping Hits Record Levels

Greek consumers are turning to their smartphones much than ever for Black Friday deals, with mobile transactions hitting a caller grounds successful 2024 and expected to stay strong successful 2025, according to income information from Public, 1 of the country’s largest retail chains.

Eight retired of ten online purchases were made done mobile devices, highlighting a large displacement toward convenience-driven integer shopping. Top categories included smartphones, televisions, smart location devices, and gaming products, while installation services besides saw a surge successful request — showing that shoppers present question not lone products but implicit buying experiences.

Who’s buying: A tech-savvy audience

Consumer demographics remained balanced betwixt men and women nationwide. The 35–54 property radical continued to pb wide spending, while younger, tech-oriented shoppers progressively embraced mobile-first purchases.

In 2024, mobile buying accounted for astir 84% of each online transactions, mounting a caller grounds and reinforcing the ongoing diminution successful computer-based purchases observed since 2023.

Where it’s happening: Athens leads the trend

Unsurprisingly, Greece’s three largest cities — Athens, Thessaloniki, and Patras — topped the database of mobile shoppers, with the superior representing a striking 77% of total mobile sales. However, cities such arsenic Heraklion, Larissa, Ioannina, and Volos besides showed strong engagement, underlining the nationwide entreaty of online deals.

Tech still rules: Smartphones and TVs dominate

Technology products erstwhile again stole the spotlight. Smartphones and accessories remained top sellers, with Xiaomi, Apple, and Samsung starring the market.

A cardinal trend this year was the emergence successful request for large-screen TVs (55”–65”), arsenic consumers sought to upgrade their location amusement setups. Popular brands included Samsung, LG, and Kydos, reflecting a penchant for high-resolution displays and smart features.

Smart homes and applicable living

Sales of location appliances besides climbed, peculiarly for washing machines and dryers from Bosch, Midea, and Tesla, arsenic well arsenic robot and stick vacuum cleaners from Xiaomi, Dyson, and Rohnson. Air conditioners by Omnys, Midea, and Toyotomi were besides successful precocious demand.

The summation successful installation and removal services suggests that shoppers present prioritize ratio and convenience successful summation to technology and price.

Gaming and household amusement thrive

Gaming continued to beryllium a large amusement driver, with top-selling titles including EA FC 25, Spiderman 2, and Ghost of Tsushima. The trend confirms the strength of Greece’s gaming assemblage and its appetite for immersive, high-quality experiences.

At the aforesaid time, traditional toys enjoyed a boost, arsenic families used Black Friday to get up connected Christmas shopping. The astir fashionable products included:

• Panini FIFA 365 2025 Adrenalyn cards
• Lego Friends Dog Rescue Van
• Learn & Create – Pen Studio
• Plexi – Flexi toys

These choices amusement that families and children stay cardinal participants successful the Black Friday buying season, with increasing involvement successful originative and collectible products.

Beyond discounts: A holistic buying experience

As the 2025 Black Friday approaches, retailers similar Public enactment that Greek consumers nary longer question conscionable discounts. They expect a implicit retail experience, blending value, reliability, and comfortableness — a reflection of however digitalization and convenience are redefining buying habits successful Greece.

Source: tovima.com