Athens Hotels | August marginally positive

August this twelvemonth proved to beryllium marginally affirmative for Athens hotels, according to information announced by the Athens, Attica and Argosaronic Hotel Association. Despite the summation successful occupancy and gross compared to the corresponding period of 2024, the wide representation of the 8th period of 2025 shows a inclination of stagnation, with increases moving astatine peculiarly debased levels.

August successful numbers

The mean occupancy of Athenian hotels roseate to 79.3% successful August, compared to 77.9% past year, signaling an summation of 1.7%. However, compared to August 2023, a alteration of 1.1% is recorded.
The Average Room Rate (ADR) stood astatine 187.30 euros (+3%),
The gross per disposable country (RevPar) amounted to 148.47 euros, accrued by 4.8% compared to past year.

The 8th period successful stagnation

At an eight-month level (January - August 2025), the show remains astir unchanged compared to past year:

Average occupancy: 76.2% (+0.5%)
ADR: 177.64 euros (+1.8%)
RevPar: 135.35 euros (+2.3%)
It is noteworthy that 3 and 4** hotels grounds antagonistic occupancy rates astir passim the year, which importantly affects the affordable accommodation market.

Compared to competing cities

Athens recorded amended occupancy rates successful the 8 months than Istanbul, Madrid and Rome, which shows that the metropolis continues to person momentum and attractiveness, with comparatively affordable prices.

In ADR, Athens had an summation of +1.8%, compared to +5.5% successful Madrid, +2.2% successful Rome and +1.7% successful Barcelona, ​​while Istanbul recorded a alteration (-2.4%).

In RevPar, Athens recorded an summation of +2.3%, compared to +6% successful Madrid, +1.8% successful Rome and +0.9% successful Barcelona, ​​while Istanbul recorded a alteration (-4.2%).

Challenges and needs

The Hoteliers' Association points retired that the "dangerous stagnation" is not owed to the quantity oregon prime of edifice beds, but to the deficiency of a level playing field.

Short-term rentals proceed to run without a wide framework, negatively affecting some the edifice marketplace and the prime of beingness successful the city. Although the imminent compliance with hygiene and information rules is considered positive, much important interventions are called for.

At the aforesaid time, strengthening the city's infrastructure is considered captious - from proscription and absorption of high-traffic areas to the wide upgrade of the visitant experience.

With 2026 approaching and the planetary concern uncertain, the Association clarifies that sustainable improvement and maintaining the competitiveness of Athens spell done a operation of investments successful infrastructure and a wide organization model for each tourer accommodations.